Tuesday, September 9, 2014

Press Release: Sally Hansen Miracle Gel

INTRODUCING MIRACLE GEL
THE REVOLUTIONARY NEW GEL MANICURE SYSTEM WITHOUT THE LIGHT


THINK: The fusion of color and science

WHAT IT IS: The first salon-quality manicure that combines pure nail color with high techno gel...exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.

THE TECHNOLOGY: The Miracle Gel manicure contains patented Tube Technology. This allows a higher level of actives and continuous care ingredients to release into the gel lacquer film, prolonging the integrity of the filmresulting in beautifully durable, shiny nails. The advanced Color Coat, which is a combination base coat and nail color in one, and Top Coat formulas contain an oligomer, and the Top Coat also contains a photoinitiator. The photoinitiator in the Top Coat formula reticulates with the oligomer contained in the Color Coat, thus curing the formula without the need of an LED/UV light. As the manicure cures over time, it becomes more durable due to the increased hardness of the film. So LED/UV lamp curing is not necessary, only natural light. Then, when you’re ready to change up your look, Miracle Gel comes off easily with both acetone-based and acetone-free nail polish remover – no soaking, wrapping, scraping, or filing necessary.

THE COLORS: Available in 47 new and of-the-moment shades, cutting-edge Miracle Gel gives you a whole new way to think about color. Today’s color trends don’t follow rules, they make their own. Day or night, summer or winter, the hottest nail looks defy boundaries and capture timeless beauty with a playful, joyful confidence. So go ahead and embrace the pleasure of Miracle Gel’s color palette that complements all skin tones with fresh color categories.

THE COLOR COLLECTIONS:

Flawlessly Nude: Five clean and natural skin tone colors elongate nails for a polished, minimal look.


Love Pink: Seven pinks create the ultimate chic and confident nail statement.


Mad Mod: Seven retro inspired shades to bring out your ultra-confident, graphic ’70s side.


Daily Delights: Seven yummy feminine colors that create a soft and creamy effect.


Runway Shock: Seven punchy, outrageously playful brights turn up the glam for a pop of intense, bold color.


Street Pastels: Muted meets edgy with this sweet, feminine collection of seven perfectly washed out pastels.


Fired Up Metallics: Seven super saturated multi-colored hues create an intensely reflective collection bursting with fiery bright shimmer.


WHAT THEY COST: Sally Hansen Miracle Gel Color Coat and Top Coat, $9.99 MSRP

WHERE TO FIND THEM: The Sally Hansen Miracle Gel collection is available nationwide August 2014 at chain drugstores and mass retailers nationwide



** Press release information provided to me by the manufacturer or their PR. **
** For more information please see the disclosure policy **

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